Are you a newbie entrepreneur and want to build an online business in 2018? Learn 3 ways newbie entrepreneurs sabotage their online business!
First of all,
Congratulations on starting your own online business! Not everyone has the courage to embark on the entrepreneur journey. That means you’re among the elite that likes to take risks and go against social norms.
How is it going so far? Are you finding great success? Could you maybe need to make small tweaks here and there? Or are you completely lost on what to do next? No matter where you are in your journey, you’re exactly where you need to be. Let’s talk about your online business strategy.
What is an online business strategy?
A business strategy is a blueprint for how you’re going to market your business. It’s an action plan explaining what content you’re going to put out, what platforms you’re going to use to promote your business, how you decide to turn a profit with your business, etc.
In order to find your sweet spot, you have to go through trial and error. It’s a necessity for entrepreneurship.
As you know with entrepreneurship comes rookie mistakes, but some are worse than others. I want to make sure you’re not making these crucial mistakes that can severely sabotage your business.
1. Not having a business plan.
It is very crucial that you have a business plan. This was a huge newbie entrepreneur mistake I made in my business when I first started in Feb 2016.
I was so excited to start my blog that I went and bought my domain, hosting package, all the things, but had no clue on what my niche was, who my dream clients were, content strategy, marketing, how I was going to make money from it, nothing!
Because of this, I was lost in my business for a full year. I talked about what I thought others wanted to hear. making money online. Even though it did bring in almost $1k just blogging for 4-6 months, my heart wasn’t in it.
When you do something because someone else is doing so, it doesn’t resonate with you in the long run. This actually happens to a newbie entrepreneur all the time when their purpose and message isn’t defined right away.
You start to struggle with content creation. Creating products and services become stressful because you don’t really know your audience and their struggles.
You may earn money, but you feel as though you’re a fraud because you’re just doing what others are doing. Imposter syndrome starts to set in.
It can start interfering with self-care because this is something you wanted to take full-time or at least until you can substitute your 9-5c income, but you’re just not seeing it happen anymore.
2. Improper goal-setting.
The infamous goal setting topic we’ve been taught since childhood. Didn’t know there was a right or wrong way to set goals? I mean, I wouldn’t say there was a right or wrong way, but there are ways to be more effective when goal setting such as this strategy I use in my business here.
When you’re improperly setting goals, usually you’re just writing down a list of things that you want or need to be accomplished and then pushing it aside.
There’s no real action plan for achieving those goals. You start completing a task and then remember you have to do something else before you can complete it so you put that project on hold and start working on that.
Another day, you may see that there’s another moving part to make that goal more achievable so that becomes a top priority. Once again, you stop working on that project and jump to this one.
There’s no real focus, no real action plan. Nothing is being completed. This is a very ineffective way to goal setting and as a newbie entrepreneur within your first year, this is something you DEFINITELY want to avoid.
This can also be referred to as “shiny object syndrome.” Don’t worry, this is something EVERY entrepreneur has done in their first year. Just one of the perks of entrepreneurship lol.
3. Working from a “lack” mindset.
What is a lack mindset?
A lack mindset is where you put all your energy and focus on something you lack or don’t have enough such as email subscribers or income goals.
This creates a negative energy that is being communicated with the Universe. Everything is energy. Your body, your thoughts, your emotions, your actions, it’s energy also known as vibes.
When you let off certain energy or vibes, you attract that same energy or vibe from elsewhere. Ever woke up late for work so you start scrambling to get ready? Do you stub your toe on the corner of the bed frame or spill coffee on your favorite shirt?
Well, I can tell you the moment you started feeling negative energy towards this day, the Universe picked up on it and figured that it was something you wanted because that’s where your focus was the most. This can easily happen to a newbie entrepreneur because this is new territory.
An example of working on your business from a lack mindset is when you’re creating a new stream of income.
You created a product you just know your dream clients and customers will love. You did all the proper research on what struggles they have the most. The content based on the most effective way they interact with your content and you have a promotion strategy that dominates the social platform that helps increase your business engagement.
All of this work, but you’re getting little to no sales. Now, you’re starting to worry. Fear and doubt start to kick into overdrive. You know you did everything right, but your launch is crickets. Fear is one of the strongest emotional energies we as humans experience.
When you’re letting your fear take over in desperation, you start scrambling to see where your launch strategy went wrong. Because you’re afraid that you won’t hit your goals or you were hoping on this launch to pay some bills, you’re operating in a mindset of lack.
Lack of sales, lack of money, lack of engagement with your social media strategy and so on. All of this energy is focused on what you DON’T want, you’re preventing the results you DO want. Emotion is one of the three strongest ways to manifest whatever you want.
All of that negative energy and emotion is being communicated with the Universe and because it’s so strong, that’s what the Universe interprets what you want the most so she reciprocates that energy quicker, producing more of what you DON’T want.
How to Reverse the Negative Energy Exchange
It’s very important that whenever something isn’t going the way you want in your business, try NOT to focus so much on it. Yes, you may acknowledge it, but once you start dwelling for too long and let yourself slip into that lack mindset and feel those sad, negative emotions, that’s what starts registering with the Universe.
Instead, what you want to do is focus on the feelings you’ll have when this goal is finally reached. List those emotions on a piece of paper and focus or meditate on those emotions. This will replace the negative energy that’s being communicated with the Universe and she’ll instead reciprocate those happy emotions.
Did you make these same mistakes? What are some other mistakes you’ve made as a newbie entrepreneur?
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